[pccgrads] Fwd: Now Available: "Connecting on Climate: A Guide to Effective Climate Change Communication"

Stephen Po-Chedley pochedls at uw.edu
Thu Dec 11 11:25:04 PST 2014

Hi Everyone,

I can’t vouch for this guide, but I thought some people might want to check it out.


> Begin forwarded message:


> From: "CRED & ecoAmerica" <CRED__ecoAmerica at mail.vresp.com>

> Reply-To: "CRED & ecoAmerica" <reply-10d60f4e1b-3f0f8fa4e7-5de9 at u.cts.vresp.com>

> To: pochedls at uw.edu

> Subject: Now Available: "Connecting on Climate: A Guide to Effective Climate Change Communication"

> Date: December 11, 2014 at 5:02:34 AM PST



> Dear Stephen Po-Chedley,


> <http://cts.vresp.com/c/?ecoAmerica/10d60f4e1b/3f0f8fa4e7/3a93a2c867>

> ecoAmerica and the Center for Research on Environmental Decisions at the Earth Institute, Columbia University, are proud to announce the release of our new climate communication guide, Connecting on Climate: A Guide to Effective Climate Change Communication <http://cts.vresp.com/c/?ecoAmerica/10d60f4e1b/3f0f8fa4e7/2ba58669c1>. The guide explains how anyone, from religious leaders, to healthcare professionals, businesspeople, community leaders, journalists, scientists, educators, policymakers, and other interested parties, can better communicate with and engage the American public on the issue. The guide is designed as a follow-up to CRED's 2009 guide The Psychology of Climate Change Communication: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested Public and draws from a range of social science fields including psychology, anthropology, communications, and behavioral economics.


> The guide covers 10 principles for effective climate change communication and includes practical tips and research findings to support each:

> Put Yourself in Your Audience’s Shoes

> Channel the Power of Groups

> Emphasize Solutions and Benefits

> Bring Climate Impacts Close to Home

> Connect Climate Change to Issues That Matter to Your Audience

> Use Images and Stories to Make Climate Change Real

> Make Climate Science Meaningful

> Acknowledge Uncertainty, But Show What You Know

> Approach Skepticism Carefully

> Make Behavior Change Easy

> Download the guide <http://cts.vresp.com/c/?ecoAmerica/10d60f4e1b/3f0f8fa4e7/8f89731dca>.


> Questions and media inquiries should be directed to connectingonclimate at gmail.com <mailto:connectingonclimate at gmail.com>.






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